YOUNG ENTREPRENEURS STUDIO 8+

Creative Business, Branding and Marketing Programme

Young Entrepreneurs Studio introduces young people to the exciting world of business, branding, design and marketing in a fun, practical and engaging environment.

Through hands-on projects, learners explore how an original idea can be developed into a business, brand or product. They will use imagination, creative thinking and problem-solving skills to design a brand identity and consider how to communicate and promote their ideas to an audience.

Each two-hour session combines tutor guidance with practical activities that encourage experimentation, collaboration and confidence. Learners are supported to develop their ideas step by step while exploring how colours, shapes, words and images work together to create a clear and memorable brand.

The programme is suitable for beginners and designed to help every learner succeed, regardless of their previous business or artistic experience. It is not a social media course, and learners do not need to bring a phone, tablet or other electronic device.

Module One: Create Your Own Brand

In this first six-week module, learners will experience the complete process of developing their own original business, brand or product.

From generating their initial idea and designing a logo to creating packaging, marketing materials and presenting their finished concept, learners will gain an age-appropriate introduction to entrepreneurship, branding and marketing while developing creativity, confidence and communication skills.

Session 1 – Business Ideas and Branding

• Explore what a brand is and why businesses create them

• Look at successful and recognisable brand identities

• Brainstorm original business or product ideas

• Create a mood board and initial concept

Session 2 – Business Names and Logo Design

• Develop a memorable business or brand name

• Explore simple logo-design techniques

• Experiment with symbols, shapes and typography

• Refine initial ideas through sketching

Session 3 – Creating a Brand Identity

• Understand how colour communicates different messages

• Choose fonts, patterns and graphic elements

• Develop a clear and consistent visual style

• Create a mini brand guide

Session 4 – Product and Packaging Design

• Design packaging, labels or branded products

• Apply branding across different materials

• Consider the customer and their experience

• Develop and improve designs through feedback

Session 5 – Marketing and Advertising

• Create a slogan and key marketing message

• Identify the intended customer or audience

• Design a promotional poster or advertisement

• Prepare the finished business concept for presentation

Session 6 – The Big Business Pitch

• Bring all the creative work together

• Present the finished business, brand or product

• Explain key business and design decisions

• Celebrate achievements and reflect on the creative journey